A website is an integral part of any online business today as it not only represents their brand and their culture but also forms a big chunk of their revenue generating system. Websites, especially for e-commerce businesses, need to perform well to be noticed by a wide audience and hence periodic website performance analysis is critical to their functionality. There are several specific website performance metrics and website KPIs that need to be considered for website performance optimization. But here we talk about why we need website performance analysis and what the periodic website performance analysis benefits are:
1. To check usability and performance: Most data-driven website improvements hinge on analyzing a website’s usability and performance. Businesses must test their websites periodically and opt for website speed optimization as well as page speed optimization to ensure that it is intuitive and that all the features are easy for customers to use and access. Mobile responsiveness analysis of a website and checking SEO impact of website performance are integral factors for enhancing user experience through performance analysis.
2. To check compatibility: Enhancing website speed and efficiency is one part of the story. If they want their websites to become popular, businesses must invest in checking the website’s accessibility and compatibility with a range of devices. Users will be accessing and viewing the websites from anywhere, like offices, homes, schools, or even journeys, and they shall also be using multiple devices like desktops, laptops, mobiles, or tablets. Therefore, businesses need to perform site health check on multiple platforms to make sure that wherever their website is accessed from, their performance should not falter.
3. To check stability: Technology is constantly evolving and so is the virtual world. As your website keeps up with the changing trends, many new features and functionalities are added or updated and some of them may disrupt the stability of your website. Thus, it is important for businesses to periodically test their website for stability during site audit, especially when running old features alongside new ones.
4. To check security: Checking a site’s security from time to time is an important part of website metrics and analysis. A website gives outside users an access to the nitty-gritties of your business and customers, which may involve access to sensitive data. Hence updating security certificates of your business’s website is of utmost importance. Businesses should also ensure following the best practices of web design that limit cyber threats and unsecured access.
Periodic website performance analysis helps identifying website bottlenecks and keeps the health of your site top-notch. It also helps businesses see how well they are performing online and where they are lacking, to strategize better in the future.
Graphic Attributes: Business illustrations by Storyset