Blogging has become one of the fastest growing professions in the past couple of years and while everyone loves to hop on to the blogging bandwagon, churning out best blogs, day after day, is not everyone’s cup of tea! But, if you’re not a seasoned blogger and are just starting out, here are some blogging best-practices that will totally see you through in 2023:
1. Understand audience: Some of the best blog website examples will clearly show you that successful bloggers know what people want to read and they curate their content accordingly. Knowing your audience well is a crucial prerequisite for blogging and thus, bloggers need to identify, create and understand buyer personas and invest in a buyer’s journey mapping. Buyer personas are meticulously researched versions of blog audiences. It can tell us their likes, dislikes, issues and purchasing behavior.
2. Be consistent: The biggest rule of successful blogging is to be consistent, no matter what. The audience these days have a low attention span and if you’re not posting or publishing frequently, your readers may lose interest in your content. The best blogs or blogging websites are those that have a disciplined posting schedule. To be committed to being a consistent blogger, you could keep a note of your ideas and write regularly, even if it means posting shorter content.
3. Smart distribution: Be it a book blogger or a business blogger, writing amazing content isn’t enough – you must let the audience know about your content. The key to being a successful blogger lies in the smart-distribution of your blogs. Research about how and where your target audience spends time online and publish accordingly. Post often on social media and even third-party blogging sites to increase engagement. Also, ensure adequate backlinking and encourage readers to share your blogs as well.
4. Create leads: Even if you start a blog for free, you may feel the need to monetize your passion if you want to convert it into a career. To achieve this, you need to turn your visitors into your leads so that you can generate sales out of your blogs. Through your content you should craft compelling ‘call-to-action’ for your visitors and make them tempting, lucrative offers to boost business.
Blogging is evolving fast as a career option and there seem to be a sea of tips and tricks available that claim to keep you ahead of the tide, but these four best-practices are sure to be your life-jacket in case the going gets tough!
